Technology is subject to numerous updates, mainly, due to the immense number of innovations that happen frequently in various domains. These updates either make improvements to the existing technology or introduce new forms of the same. The main problem that arises is how will these changes be perceived by the end-users of the technologies.
UI/UX in mobile apps is one such thing where a number of updates equals to attracting more users to download the given apps. An interactive and appealing UI/UX is a sure-shot strategy that will prove to be highly useful for businesses in staying ahead of their competitors. This is because the first impression matters a lot in the branding aspect and UI/UX is the best medium for ensuring that this crucial goal is achieved by the business in the shortest span of time.
UI/UX components need to have frequent innovations instilled in them. When a UI UX design company devises a plan for the overall design and appearance of a mobile app, all the latest technologies of UI/UX should be incorporated into the plan, keeping in mind factors that would attract users towards the app and also keep them engaged for a longer period of time.
Tips for UI UX design companies to follow when working on the mobile UI/UX:
1. Inclusion of tutorials and simplified changes
Take steps that make your mobile app UI and UX as simple and seamless as possible. Develop self-explanatory ways like videos, tooltips, overlays or links which enable users to easily understand what changes have been introduced in the new UI of the app. In short, users should not get overwhelmed with the new changes in the app that are brought into effect.
2. Updates having Customer Feedback
UI and UX updates not only must but should be strongly linked to the feedback received from the users of the mobile app. Effective communication methods need to be set up, for the purpose of gathering exhaustive information about user experience. These experiences, once taken into consideration, will play a huge role in determining what could to be the future UI and UX plans for the app.
3. Create a buzz around the new features
There must be high anticipation created around the features of the new UI and UX for the mobile app. This helps in generating the right amount of excitement and curiosity among the users, thereby, keeping them hooked in the process of exploring the features of the new UI of the app. At the same time, steps should be taken for removing all sorts of roadblocks in the process of understanding the navigation of the newly introduced features.
4. Reduce the number of clicks
As stated before, frequent innovations should happen in the UI of any given mobile app. But it is extremely crucial for these kinds of innovations to be effective, simple, less time-consuming and creative. This can happen only when the number of movements and clicks are kept to a minimum.
5. Involve all stakeholders
Stakeholders like users, business leaders, strategists, and developers need to work in coordination with each other throughout the UI development process. By involving all stakeholders in this process, the best possible experience can be provided to users. This has a very positive impact on business results.
6. Allow Opt-in and Beta testing
Before fully introducing the new UI features into the app, users must be given the option of either choosing or not choosing them by way of offering Beta versions of the app. This is a very good way to actually test the features of the new UI, as realistic feedback is received from users.
7. Find reasons for failure in implementation
It is not possible for UI/UX changes to receive warm responses all the time from users. There are high chances of users not liking the new changes in the app. In such cases, the faults in the UI need to be found out and also the confusion behind the navigation of the app needs to be eliminated.
8. Make use of A/B testing
For growing your app’s user experience, A/B utilities for testing the app can be used. Also, the app must have an active development presence, even though this might not be the most pocket-friendly thing to do. Since no compromise can be done on delivering exceptional customer experience, budget and conversion rates should not become the barriers in the mobile app’s UI/UX redesign process.
9. Test things one by one
Make sure that the UI testing happens in a sequential manner. In other words, don’t jump into testing all the features of the new UI. Prioritize on fixing those elements of UI and UX on which problems are being faced most of the time by the users. Moreover, the improvements that are done should be positively reviewed by the majority of users belonging to the target customer segment.
10. Put your focus on the function aspect
While designing the new UI/UX of the mobile app, more relevance is to be put on its overall functionality and simplicity. In the process of ensuring a simple UX, aesthetics need to be shaped when its functionality gets designed. This ultimately helps in better interactivity and improved user satisfaction.
11. Give an explanation about the changes
One of the most effective techniques of receiving good quality and genuine feedback is by holding seminars, presentations, or demos online which explain the new features of the app to its target users. Also, a ‘What’s New’ section with highlights of the new UI/UX features can be added into the app’s index page.
Now with the manifold increase in competition in all fields, it is high time for businesses wanting to skyrocket their branding and recognition to put more emphasis on the satisfaction of the users with the mobile app by implementing a well-devised UI/UX plan.
Source: Forbes, Thinkwik
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