FAQ

What is marketing automation?

Marketing automation refers to software platforms designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate the process of nurturing a cold prospect into a state of sales readiness.


What is ERP?

ERP is usually referred to as a category of business management software—typically a suite of integrated applications—that an organization can use to collect, store, manage, and interpret data from many business activities.


What is CRM?

A model describing the various stages of a prospect’s journey from the first interaction with your brand to the ultimate goal: conversion. Conversion rate optimization is about moving people through your marketing funnel, turning them from prospects into raving, repeat customers.


What is a Business Intelligence?

Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations


What is Ecommerce?

Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.


What is a reseller?

A reseller is a company or individual that purchases goods or services with the intention of selling them rather than consuming or using them. This is usually done for profit (but could be resold at loss).


What is a VAR?

Retailer who assembles, augments, modifies, and repackages a good and/or service to suit the individual buyers’ needs. Computer industry VARs who add custom hardware and software applications, support services, maintenance contracts, training, etc., are better known as system integrators. Also called value added retailer.

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