HubSpot vs Hatchbuck: An Inbound Marketing Automation Software Comparison

HubSpot vs Hatchbuck: An Inbound Marketing Automation Software Comparison

hubspot vs hatchbuck

In this inbound marketing automation software comparison report we’ll compare HubSpot vs Hatchbuck and the unique attributes of each to understand which is a better fit for your business.

Inbound  marketing automation platforms automate the capture, conversion and nurturing of contacts to your website to provide B2B sales teams with a constant flow of highly qualified sales leads. Inbound marketing automation is part of a greater content marketing strategy. For a better understanding of content marketing read SeoMOZ guide to building a content marketing strategy.


Table of Contents

  1. What is Hatchbuck?
  2. What is HubSpot?
  3. Functional Marketing Automation Software Comparison: HubSpot vs Hatchbuck
  4. Cost Comparison: HubSpot vs Hatchbuck
  5. Customer Examples: HubSpot vs Hatchbuck
  6. Platform Reviews: HubSpot vs Hatchbuck
  7. Finding HubSpot Alternatives With Equal Functionality
  8. Conclusion


Access the full Ultimate HubSpot Alternative Review

What is Hatchbuck?

Hatchbuck is an integrated marketing automation software platform that includes email marketing, custom forms creator, marketing automation, CRM/sales and an API to power key integrations. With Hatchbuck companies can personalize communications and offers based on sales cycle stage and past interaction history resulting in shorter sales cycles, larger pipeline and more deals closed. Hatchbuck contains key features that make inbound functional and leverages an API strategy for ancillary features like blogging, landing pages and social media publishing.

What is HubSpot?

HubSpot is an all-in-one platform that automates content marketing for small to mid-sized business. HubSpot’s marketing functionality includes: a CMS, blogging platform, landing page editor and forms creator, email marketing, social media integration, CRM, analytics and API. HubSpot’s platform contains a vast array of functionality and coins itself as the single-platform solution that’s really easy to use. HubSpot competitors

HubSpot vs Hatchbuck: What features does HubSpot have that Hatchbuck does not?

Email Marketing Tools



Automation and Workflows



Ease of Use



Form Builder



Anonymous Contact Tracking



Anonymous Contact ID



Landing Page Designer



Dynamic Landing Page Content



Blog Publishing Platform



Social Media Management



Social Media Automation Triggers



Lead Scoring










But this marketing automation software comparison is not apples to apples.

Hatchbuck focuses squarely on email marketing automation and forms to capture contact’s information and provides a strong API to connect with best of breed solutions where HubSpot is an all-in-one walled garden for growth.

HubSpot includes a blogging platform, landing page creator, forms editor, email automation and social media manager all within in its native platform. HubSpot is a public software company and its investors want to see growth on two fronts: acquiring new customer and expanding existing customers. The latter will drive HubSpot to continues its expansion into new territory adjacent to marketing automation.

Hatchbuck’s platform strategy is to integrate with best-of-breed solutions for landing pages (like LeadPages) and blogging platforms (like WordPress) to embed its forms for acquiring contact information that converts visits to leads.

Both platforms provide comprehensive email marketing automation features and automation, which is the core of marketing automation.


Key Difference: Hatchbuck’s approach is to integrate the key aspects that make inbound marketing work, namely Email, Forms, Marketing Automation and CRM, while partnering with best of breed solutions for all non-core components. HubSpot is the polar opposite including the core features plus an entire host of ancillary features.

Monthly Subscription Cost



Subscription Contract / Payment Terms

Annual / Upfront


Monthly Pricing / Terms Available



Total Upfront Startup Cost



Annual Cost



Contacts Included




HubSpot vs Hatchbuck Marketing  Automation Software Comparison: What’s the cost difference?

The differences in functionality mirror almost directly on the subscription price for each product. Let’s compare HubSpot Pro with Hatchbuck Enterprise subscription pricing which is the closest functional comparison of all subscriptions.

keydiff  Key difference: HubSpot contracts are annual and payments are annualized upfront. That can eliminate HubSpot from many budgets immediately considering an investment of just under $20,000 to acquire HubSpot Pro. Hatchbuck is a small fraction of the cost at $439/month for a monthly contract.


HubSpot vs Hatchbuck Marketing Automation Software Cost Comparison

There is clearly a difference in the cost of each platform. (LINK TO THAT BLOG). It’s for your to decide if HubSpot is worth the added cost. The choice comes down to immediate budget, ROI requirements and growth plans. Companies with a healthy budget and aggressive growth plans should consider HubSpot the best option simply because its integrated functionality, unified reporting and ease-of-use result in the most agile and fast-moving platform on the market. Hatchbuck, while a very effective platform, requires the introduction of a landing page builder like LeadPages (starting at $25/month) and a blogging platform like WordPress (business plans starting at $50/month). While this amalgamation of tools approximates the equivalent functionality as HubSpot marketing hub it lacks in reporting transparency and decision making insights.


Hatchbuck Customer Examples

You’ll find the most visibly recognizable brands running HubSpot because of its functional breadth and dominant position as the market leader for inbound marketing automation. That doesn’t mean that Hatchbuck doesn’t have great brands on it’s platform, just less recognizable. Here are a few examples for each:


HubSpot Customer Examples





HubSpot vs Hatchbuck Reviews

TrustRadius Customer Reviews 8.3 / 10 8.2 / 10
MarTech Customer Reviews 4.1 / 5 N / A


Hatchbuck Feature Demonstration


HubSpot Feature Demonstration


Are there functional equivalent alternatives to HubSpot for smaller budgets?

Yes. Lots of companies need the comprehensive functionality of HubSpot with a more affordable price tag. There are many good reasons why.

  • Maybe you would rather hire a great internal team to manage content and strategy rather than spend on technology
  • Maybe you’d rather invest in same budget in revenue generating services from an agency partner to accelerate content marketing return

SharpSpring leads the pack for HubSpot alternative platforms with equal functionality for a fraction of the cost

SharpSpring provides a world class set of marketing automation tools that match HubSpot’s at a fraction of HubSpot’s cost.  Comparing HubSpot vs SharpSpring you can see that both platforms offer a comprehensive solution and the difference comes down to cost.

The Ultimate Guide (1)

Marketing Automation Software Comparison Conclusion: For what type of organization is Hatchbuck a better fit than HubSpot?

There are a few use cases where Hatchbuck is the clear best fit:

  • Companies that have big marketing budget constraints but still want to invest in an inbound marketing strategy.
  • Startups all day long. This lean toolset is powerful enough to explode your pipeline and lock in that Series A funding.

I like to ask myself which tool set would have been the most useful in different roles in my career.

While in early early stage startups Hatchbuck would have been a great platform to begin monetizing a small but growing content library. In addition to being super affordable, it’s surely an effective tool. The downside being some extra time spent on managing an inbound marketing platform built from multiple technologies, integrations and lack or loss of reporting transparency.

While with better funded organizations that were willing to invest in greater content development and with funds to devote to the continued optimization of the inbound marketing machine, I would have most appreciated a single platform that would allow me to accelerate growth more rapidly.

Both platforms do what they’re designed for very well. It’s up to you to decide which platform matches both your vision and your budget.

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