LayerFive

(0 Reviews)
2352 Olive Ave, Fremont, California 94539510-404-8884

Software Certifications:

CRM Consultants
Salesforce Consultants

Services Provided:

Marketing Strategy

What kind of organization are you a part of?:

Individual

Industries Served:

Professional Services

About Us:

LayerFive is a unified consumer data platform that helps brands generate significant marketing ROI uplift using their first-party data and helps save cost on GDPR/CCPA compliance. We use first-party AI-based identity resolution to unify consumer identities across all enterprise sources including website, mobile apps, CRM, customer service systems, loyalty etc. And we offer omni-channel attribution, customer life-cycle insights and self-serve privacy compliance using the unified view of the consumer.

LayerFive is a unified consumer data platform that helps brands generate significant marketing ROI uplift using their first-party data and helps save cost on GDPR/CCPA compliance. We use first-party AI-based identity resolution to unify consumer identities across all enterprise sources including website, mobile apps, CRM, customer service systems, loyalty etc. And we offer omni-channel attribution, customer life-cycle insights and self-serve privacy compliance using the unified view of the consumer.

What makes us different:

n/a

Why Do Customers Choose Us:

n/a

A Case Study :

Significant value delivered to BILLY Footwear

Customer Industry:

Retail

The Business Challenge:

Maintaining Consumer Trust: BILLY Footwear is a customer first company. Ensuring that they aretransparent with their customers when it came to data privacy is very important to them.Knowing The Consumers: Recognized that they have little visibility into their website consumersand their behavior beyond what Google Analytics provided. Wanted to get to know theirconsumers better and resolve as many visitors identities as possible.Improving Ad Performance: BILLY Footwear was spending ad dollars through an ad platform andwas happy that the ad platform was generating 11X return on ad spend. This is what the adplatform was reporting. BILLY was increasing ad spend through the same platform taking theirreporting as the truth. The ad spend was highly skewed to the social channel. BILLY wanted tounderstand if they are missing out on opportunities on other channels.

The Solution:

LayerFive implemented Compliance 360 platform inunder two weeks.As part of the platform implementation, we placedLayerFive first-party tag on billyfootwear.comallowing to gain deeper consumer information in aprivacy compliant way. We also implementedLayerFive Interactive Privacy Portal to makeconsumer privacy profile available on BILLY’sShopify-based e-commerce website.BILLY uses various platforms for email marketing,loyalty management, customer reviews etc.As partof the implementation, LayerFive integrated withthese platforms and resolved consumer identitiesacross these platforms along with the onlineidentities to build a private identity graph and aunified consumer profile for BILLY.

Industry:

Retail
Array ( [0] => contact@layerfive.com ) Array ( [0] => contact@layerfive.com )