What is the most important objective of B2B businesses?
All we want is to have constant, lifelong customers. To achieve this, one needs to engage the customers at each touchpoint and provide them a great experience in all areas. Salesforce Marketing Cloud closely observes the customer behavior and manages the activities from awareness to advocacy.
How can you leverage Salesforce Marketing Cloud to reach potential customers?
Salesforce Marketing Cloud has numerous, well-segregated platforms that define the quintessential values of clients:
1. Marketing Cloud Connect
Its objective is to create a bond between the client and the brand by providing personalized content at each touchpoint and make the customers feel valued. Using this platform, the Salesforce Marketing Cloud can create integrated customer experiences through customization services.
2. Analytics Builder
This tool allows you to measure your efforts and understand client behavior and interests across channels. It provides insights that can be used to set marketing goals and refine customer journeys.
3. Content builder
It is a cross-channel content management tool that can be used as a sole frame to place the searched information and secondary research for future use in the Marketing Cloud.
4. Personalization builder
This tool is now a part of the Einstein framework. Initially, it used predictive analytics to create insights and dashboards using customer’s buying preferences to enable brands to reach their audience more effectively. It may be used to form a customer engagement strategy.
5. Audience Builder
Its objective is to segment your mailing list and help you better target the opportunities through a deeper understanding of customer attributes and behavior.
6. Journey builder
This module allows you to build automated customer journeys to enable optimum interaction when the prospects access your brand. It basically develops a trail of interactive customer experiences to make them feel valued and appreciated by allowing you to visualize multiple marketing channels from a single window.
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