Why Pivoting Your Business is Vital

Why Pivoting Your Business is Vital

Overhead shot of two hands clinking drinks with ice and lime wedges inside the glass.

Dylan Jacob grew up running his own businesses and knew early on when to change course and adapt. Ever since high school Dylan grew a small phone repairs business into a parts manufacturing company and later founded a company that offered the largest color selection of tiles in the United States. Despite reaching financial success, Dylan always viewed these ventures as “buffer businesses” and only found his true calling when he dove deep into solving the common problem of how to keep drinks cold. In this episode of Shopify Masters, you’ll learn from Dylan Jacob of BrüMates on how he built businesses ever since high school and how he’s been able to generate $21 Million in sales by pivoting his main target market. 


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